Forget ocean sunsets, waterfalls, castles, and ancient cathedrals, those four words may make for the best postcard you’ll ever receive. If you haven’t received this postcard, or an automated phone call from your friends at Google Local, t... Read Full Article
Writing PPC Ads ...
... Seems like a very simple proposition. You just jot down a few words, toss in your URL and there you have it - your key to success in business! Not so fast there, Bill Shakespeare. Writing ads for PPC is no... Read Full Article
Learn Yours/Mine/Our Demographic
The first tool that really jumped out at me after review MSN Live's AdLab is the Demographics Prediction application. The tool does just what you might think - it predicts the demographic make-up of visitors to... Read Full Article
SEO Tips and Tools Made Easy
Do you sometimes feel you’re too late to get into the SEM/SEO game? I think there are thousands of businesses that are intrigued by the idea of SEM/SEO and PPC, but just don’t know how to get started. Sure, yo... Read Full Article
If you read my earlier article titled "Why the iPhone is Bad for Mobile Search" you will see that in this installment I'll be talking about why the iPhone will be good for all SEM, as opposed to my stance in the previous article that the iP... Read Full Article
What is Social Search?
There are so many different kinds of Search, and even more terms related to Search, that it can be difficult just to keep up with an SEO when talking about strategies related to Search Engine Marketing. Social Search has... Read Full Article
iPhone the Mobile SEM Killer?
OK, so with all the hype surrounding the launch of the iPhone I had to put something together related to Apple's first foray into the world of mobile phones, right? If you think this is just another sad SEO atte... Read Full Article
Be Smart, Track It
The most important question any internet marketer will ask themself is, "Will all this hard work pay off?" We'd like you to take that question one step further with, "If this doesn't work, how can I fix it?&... Read Full Article
Let's Get Building
Link building was one of the first strategies employed in the early days of SEM. These days there are so many hundreds and thousands of strategies that you can employ to reach your goals of SEM success that this one can be... Read Full Article
Why do we advocate using all elements of SOM?
Because to do so will make websites more profitable!
By Gerry Grant
|
