AdLab AdWriter Makes PPC Ads a Snap
 by Mattya56
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07-15-2007
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Writing PPC Ads ...
... Seems like a very simple proposition. You just jot down a few words, toss in your URL and there you have it - your key to success in business! Not so fast there, Bill Shakespeare. Writing ads for PPC is not as simple as it seems, not by a long shot. Because you have a limited number of characters and you want to convey a message that will illicit a click from a consumer, not just a surfer, writing these ads can be tricky. You want style, flare, something that will grab attention, but at the same time you want to ensure that the attention you are grabbing is that of an interested, potential customer. Now do all that in 15 words or less. Yikes! But never fear, friends. The good folks at Microsoft AdCenter have already been through it. Their staff consists of many former publishers and Web site owners who have been through it all. They also interact frequently with current publishers, thereby getting to know the needs of those who use Google's, Yahoo!'s and their own advertising systems on a regular basis.
Fire Up the AdWriter
AdWriter is very similar to the other helpful applications encapsulated in the MSN Live AdLab Web site (www.adlab.msn.com). You are prompted with an information bar where you can enter a URL or in other cases a keyword or keyword string. For the sake of AdWriter you'll be sticking to your own Web site. Simply type in your URL and wait about 2 seconds. AdWriter will give you a shot of your homepage (to verify you have typed in the correct address) and a sidebar filled with mock-ups of PPC ads.
The best part is, there is more than just one. AdWriter has been designed to know that you will probably be running more than ad, aimed at more than one audience. Undoubtedly, you have more than just one product or service you are wishing to sell, AdWriter recognizes that and spits out advertisements that fit into all of those scenarios. I definitely have to give them an "A" for effort here. The program actually runs through your site picking up words that you use to sell your product, summarizes them, tosses them into a word blender and shoots out a well-written ad bases on your business' unique marketing voice.
Using AdWriter
As a writer, I would highly recommend using AdWriter. I don't know if I'd take the words straight off their results and put them into my own campaign, but I think its a good start. It's here that I think AdWriter is a big success. If any of you are writers you know how hard it can be to be backed into a corner in terms of word count. We all want as much space as possible and we you are forced to work in a space as confined as roughly 25 words, it can be difficult. That's why using AdWriter as a means to get things started or help you out when are struggling, is a great idea. And since its taking words you've already written yourself - you know its going to sound awesome!
