If you read my earlier article titled "Why the iPhone is Bad for Mobile Search" you will see that in this installment I\'ll be talking about why the iPhone will be good for all SEM, as opposed to my stance in the previous article that the i... Read Full Article
In the years since Google\'s popularity began to boom there has always been talk of a merger between Yahoo! and Microsoft. Google\'s runaway success took a substantial amount of traffic away from the Yahoo!, but severely crushed the search traf... Read Full Article
It’s important that visitors to you Web site trust your business for two reasons. First, if visitors to your site don’t trust that you are reputable business, you can forget about getting a conversion. That should be enough for some peopl... Read Full Article
ABSTRACT:
Search optimization marketing (SOM) is the most effective form of marketing available today. The use of best practices consistently over an extended period of time will achieve maximum results. For companies to remain competitive, a proper... Read Full Article
What is Social Search?
There are so many different kinds of Search, and even more terms related to Search, that it can be difficult just to keep up with an SEO when talking about strategies related to Search Engine Marketing. Social Search has... Read Full Article
Writing PPC Ads ...
... Seems like a very simple proposition. You just jot down a few words, toss in your URL and there you have it - your key to success in business! Not so fast there, Bill Shakespeare. Writing ads for PPC is no... Read Full Article
Learn Yours/Mine/Our Demographic
The first tool that really jumped out at me after review MSN Live's AdLab is the Demographics Prediction application. The tool does just what you might think - it predicts the demographic make-up of visitors to... Read Full Article
DMOZ, or the Open Directory Project, has for years been the directory every Web site has longed to be listed on. Why? Because Google still relies on the directory to fill gaps in its search criteria. A link from DMOZ is one of the mostly highly ranke... Read Full Article
iPhone the Mobile SEM Killer?
OK, so with all the hype surrounding the launch of the iPhone I had to put something together related to Apple\'s first foray into the world of mobile phones, right? If you think this is just another sad SEO att... Read Full Article
SEO Tips and Tools Made Easy
Do you sometimes feel you’re too late to get into the SEM/SEO game? I think there are thousands of businesses that are intrigued by the idea of SEM/SEO and PPC, but just don’t know how to get started. Sure, yo... Read Full Article
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