Microsoft’s AdLabs Give You the Power!
 by Mattya56
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07-11-2007
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SEO Tips and Tools Made Easy
Do you sometimes feel you’re too late to get into the SEM/SEO game? I think there are thousands of businesses that are intrigued by the idea of SEM/SEO and PPC, but just don’t know how to get started. Sure, you can read all the articles you can online. You can meet up with local SEOs. You can even travel to convention to learn. But never before has there been such an awesome Web-based resource. AdLabs is chalk-full of useful information and even more useful tools that can get you going. It’s like they thought of everything the top brass at your company would ask, and created tools that would help you deliver the answers to those tough questions.
Go to AdLabs Now
You will find a nice little flash presentation with some floating icons rotating clockwise. You can scroll over each of these icons to discover a new tool. Initially you will find 12 unique web applications:
Search Funnel – Analyze and visualize user search sequences in the form of funnels
Keyword Forecast – Forecast the impression count and demographic predictions using one or more search terms
Seasonal Keyword Forecast – Forecast the seasonality patters of search queries
Keyword Mutation Detection – Detect frequent misspellings or alternative spellings of the same keyword in search query logs
Search Result Clustering – Cluster a set of Documents, such as search results, into semantically related groups in real time
Keyword Group Detection – Given a word or phrase, find a similar set of words
Detecting Online Commercial Intention – Does your customer intend to buy, sell or complete another kind of transaction? Predict such intention from his or her search queries or recently visited URLs.
Demographic Prediction – Predict a user’s age, gender and other information based on his/her online behavior
Sensitive Web Page Detection – Detects whether a Web page contains sensitive content
Video Hyperlink – Interactive video tool
Social Video – Adds and shares comments on video frames
Content Categorization – Classify Web sites into categories
There are also numerous other applications strewn throughout the AdLabs site. They are slightly more direct. By clicking into one of the 12 floating apps, you will see a small arrow on the left site of the screen (this can also be accessed from the home page by clicking “Research Demos” in the top left navigation). By clicking this you will see a whole hidden navigation. This navigation is filled with even more free tools for you to use. This time they are laid out more specifically: Paid Search, Contextual Advertising, Intelligence and Emerging Media.
Knowledge is Power, But Free SEO Web Apps Are Power-FULL
With these tools the SEM/SEO World will be your oyster! Well, maybe not, but at least you will have an extremely valuable resource base; one that not many people know about yet. We’ll be doing a full run down on each one of the AdLabs applications, so look for further information on each of them.
