While you can only do so much with on site optimization, the ability to improve your SERP ranking is limitless with off-page optimization efforts.
Once you’ve cleaned everything up and have a beautifully optimized site, it’s time to let everyone know about it. Off-page optimization should work in concert with your on-page optimization to increase your organic (natural) search ranking.
If you think of your site as the new kid in school, then off-page optimization is the arduous process of gaining popularity and approval from your peers. In the schoolyard, the quickest and most effective way to gain approval is through the support of the biggest, most respected kids. The same method applies to gaining ‘street cred’ on the Web.
Link Building - Link building is the process of gaining high quality inbound links (aka backlinks) to your pages. Search engines consider each of a page’s backlinks as a vote and use the total number of links as an indication of your page’s value.
