Use AdLab to Predict Demographic
 by Mattya56
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07-12-2007
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Learn Yours/Mine/Our Demographic
The first tool that really jumped out at me after review MSN Live's AdLab is the Demographics Prediction application. The tool does just what you might think - it predicts the demographic make-up of visitors to a given site. This is extremely valuable for two reasons. The first would be to use this application to see the demographic make-up of your own site. The second is to see the same statistics for other Web sites.
Find Out if Your Site is Reaching Your Target Demographic
By using the Demographics Prediction application on your own Web site you will be able to determine if your site is catering to your business' core audience. This tools should be employed each month. If you are not attracting your core audience you know its time to change your Search Engine Marketing strategy. You can track how well your new approach is working by running a report in Demographics Prediction each month. It really is a great metric to see if the ads you are running, the Press Releases you are writing and the SEO you are employing is working effectively.
Find Out if Other Sites are Reaching Your Target Demographic
This is just as important as knowing if your site is reaching your target demographic audience. There are a few reasons for this. If your competitors are reaching your business' core audience, then you can employ some of the same tactics they are using to reach that certain and specific group. Are they utilizing video? Is their content more relevant? Are the sites they are advertising on more geared towards your audience? Are the keywords they are bidding on more effective? These are the questions you'll want to ask.
This application is also extremely useful when you are trying to determine what sites you want to advertise on. Good old banner advertising is on the rise once again. Its a simple way to attract a lot of attention on a site that is relevant to your business. Just speaking with a Web site's advertising salesperson won't always give you such a clear answer. Now you can run a quick report to determine whether or not they are being honest. Nice.
Using Demographics Prediction
This tool is really easy to use. Simply visit www.adlab.msn.com and double click the blue icon with the man and woman on it. You will be redirected to a page that will prompt you to either enter a URL or a keyword or keyword string. Simply enter them into the keyword/URL box and within a few second you will have the demographic make-up for that URL or keyword. You will then receive a quick report that shows the demographic breakdown of visitors to that site or surfers using that keyword. There will be a male and female icon showing you the percentage of men/women and a bar graph illustrating the age demographic.
Demographics Prediction is quick, easy and there really is no excuse not to use it.
